George

The project covered the full range of the AW collection, so in addition to adult models, we also worked with children — and even babies — during the shoot. Since all talents were flown in from London, creating a comfortable and secure environment was a top priority to ensure that even the youngest models could feel at ease and move freely despite being in an unfamiliar setting.

One such area in this project was centered around Budapest’s most iconic avenue, Andrássy Boulevard. This grand, 19th-century avenue is lined with neo-Renaissance buildings, and beneath it runs the second-oldest metro line in Europe — with its ornate entrances fitting seamlessly into the campaign’s visual identity. The core concept was an elegant, neutral-toned urban setting, occasionally broken by bold pops of color matching the autumn collection — such as the metro entrances’ decorative, yellow-painted railings.

Working with new clients or exploring new types of projects is always exciting — but long-term collaboration with returning partners is just as important to us. Alongside Production Factory, a great example of this is the American show The Bachelor, where Warner Brothers chose Progressive as their production partner for two episodes — first in Austria, then the following year in Hungary.